21 - 25 January, 2024
YMCA of the Rockies - Estes Park Center
Estes Park, Colorado USA
Events
Anjul Loiacono
Vice President Quantum Signal Processing, Infleqtion
The Role of Marketing and Sales
Marketing plays a critical role in the success of businesses. In high-tech industries, such as ours, marketing varies widely across companies and often roles in marketing are opaque to job seekers. In this session I hope to demystify what is marketing, how it relates to sales and R&D, and how the role of marketing fits within high-tech companies’ objectives. Upon the conclusion of this session, I hope you will have a better understanding of the marketing function in the high-tech industry, which will subsequently help you determine your future career direction.