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Anjul Loiacono

Vice President Quantum Signal Processing, Infleqtion

The Role of Marketing and Sales

Marketing plays a critical role in the success of businesses. In high-tech industries, such as ours, marketing varies widely across companies and often roles in marketing are opaque to job seekers. In this session I hope to demystify what is marketing, how it relates to sales and R&D, and how the role of marketing fits within high-tech companies’ objectives. Upon the conclusion of this session, I hope you will have a better understanding of the marketing function in the high-tech industry, which will subsequently help you determine your future career direction.

About the Speaker
Dr. Anjul Loiacono is the VP of Quantum Signal Processing at Infleqtion. She brings a deep bench of experience in both the management and marketing of complex optics and photonics systems. During her 12-year tenure at Thorlabs, a designer and manufacturer of photonics equipment for research, manufacturing, and biomedical applications, Anjul oversaw the development and release of their flagship Optical Coherence Tomography product line, developed corporate strategies, managed strategic partnerships, and completed several acquisitions worldwide. Anjul received her Ph.D. from Duke University and also serves on the Optica Corporate Engagement Council, a nonprofit organization dedicated to promoting knowledge in optics and photonics worldwide.
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