Katherine Wiid is a Career Management Coach based in Cambridge, UK with 24 years in recruitment and career management. Asked what she thinks is the single most important ingredient to career success she says Motive Matters! Being consciously aware of what drives us, how we process information and how we make decisions is key to managing our careers successfully. She is one of just 550 people in the world to have mastered a psycho linguistic conversational tool (the LAB Profile) based on speech patterns. She uses these insights to help her clients pinpoint their decision-making triggers and become clear on how they can get the most from their careers. She coaches and mentors working professionals across many cultures and job roles in the UK, Europe and South Africa.